Conference Schedule

This year’s conference is taking place in beautiful Kamloops, British Colombia, January 17 – January 20, 2023. Located in the southern interior of BC, Kamloops is home to gorges, canyons and wind-worn hoodoos that shape its rugged landscape. Hundreds of lakes, parks and trails are ready to be explored, so join us this January and experience this surprising destination.

Appropriately themed “Great Expectations”, our event will spotlight you, our key partners, general managers and sales leaders’ great achievements, as well as the company’s vision for the future of the business.

Tuesday, January 17

Arrival Day

Welcome to beautiful Kamloops, BC, this year’s host hotel! Located in Kamloops and nestled in the southern interior of British Columbia, this delightful city is home to gorges, canyons and wind-worn hoodoos that shape its rugged landscape. Please join us in the foyer to collect your conference information and gift!

 

  • Lobby, 1st floor - Coast Kamloops Hotel & Conference Centre

    Stop by our registration table to collect your conference badge, schedule and gift.

  • ROMEOs Kitchen + Spirits

    Check-in, register and make yourself comfortable in your stylish room, then come and join us at ROMEOs Kitchen + Spirits, Coast Kamloops Hotel & Conference Centre’s onsite restaurant. Enjoy the casual ambiance as you reconnect with fellow ambassadors and enjoy a bite to eat or two and sip on some casual cocktails, wine and Molson Beer.

Wednesday, January 18

Conference Sessions, Day 1

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Join us for breakfast, prepared by the hotel’s talented culinary team and settle into the Hilltop Room for the first day of conference sessions.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Coast Hotels President & CEO, Jin Sasaki, will provide a high-level overview of our vision and business growth strategy. Jin will also touch on key objectives, strategies and initiatives that are planned for the 2023 fiscal year.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Jonview is a leading business-to-business receptive tour operator, providing a full range of travel products and services to the international Tour Operator community and welcoming over 300,000 visitors annually. Nancy Johnston will share economic and travel data forecasting the main drivers and markets of FIT and Tour travel to North America in the upcoming year.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Stretch your legs and indulge in a snack to fuel up for the rest of the morning sessions. Featuring fresh in-house baked goods, coffee, teas and juices.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    It’s no secret that people pay more for a product or service they perceive has a higher value or quality. That perceived value is tied to a strong brand and what the brand does to elicit positive feelings and emotions. We will discuss the power of Brand Value, how to generate more love for our brand and how we can use brand love and power to drive customer advocacy and profits.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Connect with the specialists from our corporate office on everything you’ve wanted to know. Each attendee will get dedicated meetings with various business and discipline leaders to discuss our strategy, how to increase your hotel’s top & bottom line, create brand loyalty and advocacy, and share real-time feedback through engaging discussions. This is your chance to explore current and future services and build strong relationships with our corporate team.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Let’s head south of the border during this working lunch. We’ve got three kinds of build-your-own tacos to help add a little spice to your day. Grab your taco lunch and head back to the tables to continue our Coast Talks.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Continue to connect with the specialists from our corporate office on everything you’ve wanted to know. Each attendee will get dedicated meetings with various business and discipline leaders to discuss our strategy, how to increase your hotel’s top & bottom line, create brand loyalty and advocacy, and share real-time feedback through engaging discussions. This is your chance to explore current and future services and build strong relationships with our corporate team.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Fuel up for the rest of the afternoon by enjoying a healthy snack.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Continue to connect with the specialists from our corporate office on everything you’ve wanted to know. Each attendee will get dedicated meetings with various business and discipline leaders to discuss our strategy, how to increase your hotel’s top & bottom line, create brand loyalty and advocacy, and share real-time feedback through engaging discussions. This is your chance to explore current and future services and build strong relationships with our corporate team.

Thursday, January 19

Conference Sessions, Day 2

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    It’s time for the most important meal of the day. Indulge in a hot breakfast to give you the fuel to focus and engage during the second day of our conference.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

LEADERSHIP STREAM

Hilltop Conference Room, Coast Kamloops Hotel & Conference Centre

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Daniel Vasquez will walk us through the fast-changing world of digital marketing to share best practices of how to capture new guests, grow brand awareness and guide the customer journey toward direct bookings.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Head out to the concourse to fuel up for the rest of the morning sessions. Featuring healthy options to keep us charged up for the day.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    It’s no secret that happy guests spend more, tell others, and come back. Accelerated by the pandemic, guest expectations have risen dramatically. To improve guest satisfaction levels, hotels need to understand shifting expectations to adapt their processes, technology, and service offerings. Peter Clarke will talk about how a hotel can increase its profitability by evaluating guests’ expectations through the new post-stay guest survey.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    The Coast Corporate Social Responsibility (CSR) committee will share updates on the CSR roadmap presented at the 2022 Annual Brand Conference. The presentation will share how to engage Ambassadors in CSR actions, why CSR initiatives are important to clients and guests and how CSR initiatives contribute to Return on Investment. Our team will share details from our suppliers and the CSR strategies they’ve embraced and lastly, the 2023 Social Media Plan for our CSR initiatives will be shared. We’ll also hear from Rebecca Bartlett-Jones, Manager, Business Development of Green Key Global, who will speak on behalf of Green Key and their continued focus on sustainability. Have your questions ready for our live Q&A.

  • The Hilltop Room/Foyer – Coast Kamloops Hotel & Conference Centre

    Time to get inspired by the bright flavours of a Mediterranean-themed lunch. Eat up quickly so you have enough time to connect with our valued sponsors and vendors at the Partners of Coast Hotels Tradeshow.

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    A Brand Strategy is one of the most crucial aspects of a business and its main goal is to build a strong brand. It is a plan that we use to define our unique brand positioning and communicate what sets us apart from our competition and how we want our high-value target customers to perceive us. During this session, we will kickstart our project of redefining and updating our Coast Hotels brand strategy to be more relevant to our existing and new high-value target personas and our Ambassadors so that we will create an emotional connection with our brand.

  • The Hilltop Room– Coast Kamloops Hotel & Conference Centre

    We’re in the home stretch now! Grab some salty snacks or a sweet treat in this New York City-themed refresh break.

SALES STREAM

Salon A Conference Room, Coast Kamloops Hotel & Conference Centre

  • The Salon – Coast Kamloops Hotel & Conference Centre

    Laptops will be required during this prospecting workshop led by Lisa Barham as she walks us through tactics we can adopt to capture high-value qualified leads. Lisa will provide us with tools to learn which groups are going to our competitors and the rates they are paying. Learn how to find groups slated to hold an event in your area before they book with our competitors and find hundreds of right-fit organizations including the history of their past events. Identify industry-specific search engines and networking group calendars and establish at least ten new qualified leads to solicit.

  • The Salon – Coast Kamloops Hotel & Conference Centre

    Time to recharge with some delicious healthy options to keep us going for the rest of the morning sessions.

  • The Salon – Coast Kamloops Hotel & Conference Centre

    Million Dollar Prospecting continues as Lisa Barham walks us through tactics we can adopt to capture high-value qualified leads. Lisa will provide us with tools to learn which groups are going to our competitors and the rates they are paying. Learn how to find groups slated to hold an event in your area before they book with our competitors and find hundreds of right-fit organizations including the history of their past events. Identify industry-specific search engines and networking group calendars and establish at least ten new qualified leads to solicit.

  • The Hilltop Room/Foyer – Coast Kamloops Hotel & Conference Centre

    Time to get inspired by the bright flavours of a Mediterranean-themed lunch. Eat up quickly so you have enough time to connect with our valued sponsors and vendors at the Partners of Coast Hotels Tradeshow.

  • The Salon – Coast Kamloops Hotel & Conference Centre

    Million Dollar Prospecting continues as Lisa Barham walks us through tactics we can adopt to capture high-value qualified leads. Lisa will provide us with tools to learn which groups are going to our competitors and the rates they are paying. Learn how to find groups slated to hold an event in your area before they book with our competitors and find hundreds of right-fit organizations including the history of their past events. Identify industry-specific search engines and networking group calendars and establish at least ten new qualified leads to solicit.

  • The Hilltop Room– Coast Kamloops Hotel & Conference Centre

    We’re in the home stretch now! Grab some salty snacks or a sweet treat in this New York City-themed refresh break.

ALL ATTENDEES

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

    Codi’s ability to be a trend-spotter has catapulted his success in advising leading brands and organizations on the key shifts happening around people management, change and innovation, leadership, and the future of work. In his 15+ year speaking career, he's become recognized as a speaker who engages audiences from the moment he steps on stage, always ensuring they are equipped with takeaways they can immediately put into practice.

    In this high-energy presentation, Codi Shewan will share what it means to embrace innovation and creativity to avoid disruption and reinvest in ourselves to proactively take control of our future including:

    • Recognizing that a new normal exists and its influence on our business operations

    • Evaluating the connection that adaptation and innovation are integral to thriving in today’s marketplace

    • Recognizing that evolution is often born from uncomfortable situations, and how to embrace that reality

    • Connecting the importance of practicing proactive behavior in your business operations to success

    • Developing an awareness of value proposition and the role it plays in business and customer engagement

    • Evaluating the difference between knowing your value and fulfilling it with each and every client

    • Establishing a clear definition of what your organization truly offers in the marketplace

  • The Hilltop Room – Coast Kamloops Hotel & Conference Centre

  • The Foyer – Coast Kamloops Hotel & Convention Centre

    Join us for some social time and cap off the conference sessions with a locally inspired cocktail in the Concourse.

  • Ballroom – Coast Kamloops Hotel & Conference Centre

    Enjoy an invigorating evening of celebration at our Enchanted Winter Awards Dinner & Gala. Our spirits will be high as we celebrate our hotels and fellow Ambassadors for their bright, shining achievements. We’ll also have great food, libations and entertainment in a comfortably cool winter setting.

Friday, January 20

Departure Day

We hope you enjoyed your time in charming Kamloops and reconnecting with your Coast Family and that you gained valuable insights and takeaways from the sessions provided. Have a safe journey home and we’ll see you next year at our Annual Coast Hotels Brand Conference Destination in 2024!