behind the brand:
our people, our promise, our coast hotels
February 9 - February 12, 2026
This February, join us as we pull back the curtain on what makes Coast Hotels truly special: our people. Through engaging sessions, real stories, and on-the-ground insights, we’ll explore the ideas, innovations, and teamwork shaping our brand’s continued success.
Behind the Brand celebrates the passion, creativity, and collaboration that connect every role and every property across our network. It’s a chance to learn from one another, strengthen our shared purpose, and see how every contribution plays a part in bringing the Coast Hotels brand promise to life.
This year’s Brand Conference will bring Coast Hotels’ spirit to life with peer-led panels, inspiring keynote speakers, and hands-on learning opportunities designed to spark new ideas. Attendees can expect meaningful connections with colleagues, insights from brand and industry leaders, and the opportunity to hear directly from hotels that are sharing their proven solutions and success stories. It’s more than a conference, it’s an experience that will leave you energized, informed, and proud to be part of the Coast Hotels story.
welcome to nanaimo,
our host city!
We can’t wait to share and learn with you, at this year’s host hotel, Coast Bastion Hotel, as we share ideas, learn from each other, and gain fresh perspectives on how we can grow as a brand. We also look forward to reconnecting with you all and celebrating our successes in the harborside city of Nanaimo.
Nanaimo, British Columbia, the host city for this year’s conference, offers the perfect mix of coastal charm and West Coast beauty. Nestled along the shores of Vancouver Island, Nanaimo is known for its scenic waterfront, vibrant downtown, and welcoming community. Attendees can take in sweeping ocean views, explore local shops and restaurants, and experience the relaxed island pace that makes Nanaimo so special. Surrounded by lush forests, trails, and marine life, it’s a destination that inspires connection, creativity, and a true sense of place. Join us in Nanaimo for an unforgettable conference experience, where fresh ideas meet the fresh ocean air.
